The 2008 National Association of Realtors Study of Home Buyers and Sellers clearly shows that home buyers continue to regard yard signs as an important source of information.
The trends are interesting. Use of the Internet among home buyers has been steadily increasing, while use of print advertising has been in decline for years. Yet yard signs have remained relatively even.
This shows that while buyers prefer Internet for research because of the abundance of instant information and photos, they still end up driving through the neighborhoods to see if they like how the area feels. And once there, they call about the homes they see.
The Internet has shortened the attention span of consumers. Prudential Homesale’s Info 24/7 delivers details immediately . . . any time . . . any day of the week. It’s your Curbside Connection.